Foster Farms Chickens - Foster Imposters



Tuesday 27th February 2007 - 4:45:09 PM

I love the Foster Farms Chickens! Their commercials make me laugh every single time I see them.

Did you know they have their own website? You can watch the commercials or play a game or two. I can’t think of a better way to pass the time (other than reading my blog, of course).

Have fun! The Foster Imposters

…muppet style chicken characters, the Foster Imposters®. Created in 1993…Scruffy, paunchy and unhealthy, the Foster Imposters symbolize competing brands of chicken that can’t measure up to the fresh, natural and locally grown qualities of Foster Farms chickens. Their comically doomed schemes to pass themselves off as Foster Farms birds successfully positioned the brand as the premium choice in the category…Character Web

imposter chickens

As pitched to Foster Corporate by Goodby & Silverstein creatives Bob Kerstetter and Tom Routson, the idea of a pair of scruffy chickens trying to bluff their way around with bogus chicken creds was originally rejected. Then again. And again. And again. Somehow, attention came back to the concept. Teaming up with Red Dog Films’ Marc Chiat, Goodby contracted Rick Lazzarini and The Character Shop to design and develop a unique couple of crazy chicken puppets, and soon the Foster Imposters were born… Though Foster Farms Chicken is only sold in a small 3 state region (California, Nevada, and Oregon) the Foster Imposters campaign has drawn nationwide acclaim and recognition…Character Shop

P.S. I love eating the real deal too. I especially like the marinated chicken breasts. For more general Foster Farms info, go here: Foster Farms

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2 Comments »

  1. Joyce

    The Foster Imposters are too precious to eat! Wish it were possible to purchase Foster Importer clones to bring a little huggable laughter to our homes. I tried to link to the Foster Imposter website but it doesn’t seem to be working anymore.

    An FI fan

    Comment left on May 3, 2008 @ 6:51 pm

  2. Ron Ferguson

    When is someone going to give them names?

    Comment left on June 7, 2008 @ 8:56 pm

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